With animal agriculture occupying roughly 45% of the world’s surface area , producing m ore greenhouse gases than cars, the prospect of meat consumption doubling by 2050 is a wake – up call for solutions. The planet’s future may lie with “clean meat,” also known as “cell – based meat” and “cult ivated meat , ” a food science that grows real meat fro m animal cells, without the need to slaughter animals. Billionaires Bill Gates and Richard Branson, and food giants Cargill and Tyson have invested in the birth of this new industry, instilling confidence that cell – based meat may soon come to market as a s ustainable alternative to conventional meat.